how to Design Channel Letter Sign

Channel letter design is an impactful design floating around since the 1920s. It is a type of 3D sign which is built of metal or plastic and is individually crafted and artistically put together. Channel letter sign design is particularly used in the exteriors of commercial buildings. It is used to make the facade of these buildings appealing. There are various channel letter design ideas utilized to make it an essential component of marketing. Some basic design includes illuminating each letter of the text from the inside. 

Benefits Of Channel Letter Design For Your Business

One question that may pop into your head is the advantage of channel letter design over normal light-up signs or other signs. Here are some benefits that we could trace in terms of business prospects

#1. Long-standing

These channel letter signs are durable and sturdy. They are made of aluminum which makes it tough for something as wrecking as fire!

#2. Better Branding With Better Visibility 

These signs are illuminated which automatically makes them more enticing sign boards than usual. Each letter is separately paid attention to and inlaid with lights. So your brand gets viewers’ attention even from afar throughout the day. This adds to the branding.

#3. Cost-Effective 

It may seem more expensive than other signs while getting it. But in the longer run channel letter, and signs cost much less. You can save money by not having to spend on constantly replacing signs. At the top of it, you can also increase your brand’s visibility, while saving money!

Types Of Channel Letter Sign Design

Now that we are aware of the benefits of channel letter design for your commercial buildings. Here are some commonly used designs of channel letter sign 

#1.  Flat face channel letter design 

The flat-face channel letter is the most common design. It can be used in both indoor and outdoor applications for commercial establishments. This type of channel letter sign design is known for its durability.  It is capable of withstanding harsh weather conditions such as rain or snowfall on a daily basis without showing any signs of damage or wear down.

#3. Reverse channel letter design 

A reverse channel letter is the most common type of channel sign. It is made of an aluminum frame with a backlit acrylic or polycarbonate faceplate. The faceplate is usually made of frosted or clear acrylic that allows light to pass through. 

#4. Front-lit channel letters design

Front-lit channel letters are a great way to add a little bit of extra flair to your sign. They are also good for places where the back of the sign is not visible, like in a window. They can be used with a single color or multiple colors, depending on how much you want to spend on them!

#5. Backlit channel letters designs

Backlit channel letters are illuminated from behind. They are often used to create a dramatic effect and can be used as a standalone or in conjunction with other lighting elements. Backlit channel letters come in many different styles, but all share one thing in common: they are more noticeable when viewed at night or dusk than during the day.

#6. Halo-lit channel letter

The halo-lit channel letter is a great way to display your business name, logo, or other important information. This type of channel letter can be made with either LED lights or incandescent bulbs.

Tips On How To Design Channel Letter Sign

If you consider that this is a perfect time for you to invest in channel letter design, here are some tips you can keep in mind. There are multiple articles and videos that can help you with the channel letter design ideas. But there are some tips that you can follow that can help design your perfect channel letter sign.

  1. Pay attention to the letter size.  Adjust it depending on the distance you want your sign to be visible. 
  2. The right placement is the most crucial part of getting a channel letter sign. Even the best signs would look good if it’s not placed right.
  3. It is important to make the signs readable. This is where the font color and choice of design play a role. You can choose designs and illumination based on your need for visibility. 

Why Tradebuilders Are Perfect Choice For Your Channel Letter Sign Design 

Designing a perfect channel letter sign that compliments your commercial establishment and increases its visibility can be tricky. One has to make sure that it’s a perfect size and pleasing to the eye. Simsek Trade Built Up Letters are a perfect choice. The team transcends any other signage company. They help in creating channel letter sign design that focuses on the company and increases its visibility to the passer-by. They have multiple options to pick from. From illuminated to more complex channel letter sign design. They have it all for their customers.

Closing Thoughts

Channel letters are a great way to make your brand stand out in any environment. They provide a sense of design continuity that other types of lettering do not, and they can be customized for your needs or projects. So if you’re someone who is looking for a way to make your retail shops, restaurants, bars and other commercial establishments outstrip other establishments in your area, this is a perfect choice!

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